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+# Website Design Document
+
+> **How to use this document:** Fill in every section below. Replace the `_[fill in]_` placeholders with your details and tick the checkboxes that apply. Anywhere you see **💡 Recommendation**, that's a suggested default — keep it, edit it, or replace it. The more detail you provide, the closer the final website will match your vision.
+
+---
+
+## 1. Project Snapshot
+
+| Field | Your Answer |
+|---|---|
+| **Company name** | _[fill in]_ |
+| **Legal entity name (if different)** | _[fill in]_ |
+| **Primary domain** | _[e.g. acme.com]_ |
+| **Working title for the project** | _[e.g. "Acme Website Redesign 2026"]_ |
+| **Target launch date** | _[fill in]_ |
+| **Budget range** | _[fill in]_ |
+| **Document owner** | _[name + email]_ |
+| **Last updated** | _[date]_ |
+
+---
+
+## 2. Company Overview
+
+### 2.1 Who we are
+- **What we do (one sentence):** _[fill in]_
+- **Tagline / one-liner:** _[fill in]_
+- **Elevator pitch (3–4 sentences):** _[fill in]_
+
+### 2.2 Mission, vision, values
+- **Mission:** _[Why we exist]_
+- **Vision:** _[Where we're going]_
+- **Core values:** _[List 3–6, e.g. Honesty, Craft, Speed]_
+
+### 2.3 Company facts
+- **Founded:** _[year]_
+- **Headquarters:** _[city, country]_
+- **Other offices / coverage areas:** _[fill in]_
+- **Team size:** _[fill in]_
+- **Industry / sector:** _[fill in]_
+- **Stage:** _[ ] Pre-revenue   [ ] Early revenue   [ ] Growth   [ ] Established_
+
+### 2.4 Our story
+_Brief origin story — why the company was started, key milestones, what makes the journey notable. 100–250 words._
+
+> _[fill in]_
+
+### 2.5 Key milestones / achievements
+- _[Milestone + year]_
+- _[Award / press mention]_
+- _[Notable client or partnership]_
+
+---
+
+## 3. Target Audience
+
+### 3.1 Primary audience
+- **Who they are:** _[e.g. operations managers at 50–500-person SaaS companies]_
+- **Where they're based:** _[fill in]_
+- **Age range:** _[fill in]_
+- **Job titles / roles:** _[fill in]_
+- **Industries:** _[fill in]_
+
+### 3.2 Audience personas
+Define 1–3 personas. Duplicate the block as needed.
+
+**Persona 1 — _[name, e.g. "Ops Olivia"]_**
+- Role / background: _[fill in]_
+- Goals: _[What they want to achieve]_
+- Pain points: _[What frustrates them today]_
+- What they need from our site: _[e.g. proof we can scale, pricing clarity, a demo]_
+- Triggers to convert: _[fill in]_
+
+**Persona 2 — _[name]_**
+- _[same fields]_
+
+### 3.3 What we want visitors to do
+Rank in priority order (1 = most important):
+- [ ] Request a demo / consultation
+- [ ] Buy a product or service
+- [ ] Sign up for a free trial or newsletter
+- [ ] Download a resource (whitepaper, case study)
+- [ ] Contact sales
+- [ ] Apply for a job
+- [ ] Learn / build brand awareness
+- [ ] Other: _[fill in]_
+
+---
+
+## 4. Goals, KPIs & Success Metrics
+
+### 4.1 Business goals for this website
+1. _[e.g. Generate 50 qualified leads per month]_
+2. _[fill in]_
+3. _[fill in]_
+
+### 4.2 Measurable KPIs
+| KPI | Current baseline | 6-month target |
+|---|---|---|
+| Monthly unique visitors | _[fill in]_ | _[fill in]_ |
+| Conversion rate (visit → lead) | _[fill in]_ | _[fill in]_ |
+| Average session duration | _[fill in]_ | _[fill in]_ |
+| Demo / contact form submissions / month | _[fill in]_ | _[fill in]_ |
+| Organic search traffic | _[fill in]_ | _[fill in]_ |
+
+### 4.3 What "success" looks like 12 months after launch
+> _[fill in]_
+
+---
+
+## 5. Competitor & Inspiration Landscape
+
+### 5.1 Direct competitors
+| Competitor | URL | What they do well | Where they fall short |
+|---|---|---|---|
+| _[Name]_ | _[URL]_ | _[fill in]_ | _[fill in]_ |
+| _[Name]_ | _[URL]_ | _[fill in]_ | _[fill in]_ |
+| _[Name]_ | _[URL]_ | _[fill in]_ | _[fill in]_ |
+
+### 5.2 Sites we love (any industry)
+List 3–5 sites whose design, copy, or feel you admire. Note **why**.
+- _[URL]_ — _[what you like: typography, color, motion, copywriting tone, layout, etc.]_
+- _[URL]_ — _[why]_
+- _[URL]_ — _[why]_
+
+### 5.3 Sites we want to look nothing like
+- _[URL]_ — _[why not]_
+
+### 5.4 Our differentiators
+What makes us genuinely different / better? Be specific.
+1. _[fill in]_
+2. _[fill in]_
+3. _[fill in]_
+
+---
+
+## 6. Products & Services
+
+For each offering, fill in the block. Duplicate as needed.
+
+### Offering 1 — _[name]_
+- **What it is:** _[fill in]_
+- **Who it's for:** _[fill in]_
+- **Key benefits (3–5):** _[fill in]_
+- **Features / what's included:** _[fill in]_
+- **Pricing model:** _[ ] Fixed   [ ] Tiered   [ ] Custom quote   [ ] Hidden until contact_
+- **Price points (if shown):** _[fill in]_
+- **Primary CTA:** _[e.g. "Book a demo", "Get a quote"]_
+- **Supporting proof:** _[case studies, stats, testimonials to attach]_
+
+### Offering 2 — _[name]_
+_[same fields]_
+
+---
+
+## 7. Brand Identity
+
+### 7.1 Logo
+- [ ] We have a finalized logo (attach: _[file path / link]_)
+- [ ] We have a logo but it needs cleanup
+- [ ] We need a logo designed
+
+### 7.2 Color palette
+List hex codes. If you don't have a palette yet, describe the mood and we'll propose one.
+
+| Role | Color | Hex | Notes |
+|---|---|---|---|
+| Primary | _[e.g. Deep blue]_ | `#______` | Used for CTAs, links |
+| Secondary | _[fill in]_ | `#______` | _[fill in]_ |
+| Accent | _[fill in]_ | `#______` | Used sparingly for emphasis |
+| Neutral dark | _[fill in]_ | `#______` | Body text |
+| Neutral light | _[fill in]_ | `#______` | Backgrounds |
+| Success / Warning / Error | _[fill in]_ | `#______` | UI states |
+
+> **💡 Recommendation:** Pick one primary brand color, one accent, and a neutral scale (5–7 grays). Avoid more than 3 saturated colors — it gets noisy fast.
+
+### 7.3 Typography
+- **Heading font:** _[e.g. Inter / Custom / "open to suggestion"]_
+- **Body font:** _[fill in]_
+- **Monospace (if used):** _[fill in]_
+
+> **💡 Recommendation:** Use a pairing like **Inter** (headings + body) or **Fraunces + Inter** (editorial feel + clean body). Both are free, web-optimized, and load fast.
+
+### 7.4 Imagery & illustration style
+- [ ] Photography — real, candid people in our offices
+- [ ] Photography — stock (specify style: _[bright & airy / moody / corporate / lifestyle]_)
+- [ ] Custom illustration (style: _[fill in]_)
+- [ ] 3D renders
+- [ ] Icon-led, minimal imagery
+- [ ] Mix — describe: _[fill in]_
+
+### 7.5 Voice & tone
+Pick 3–5 adjectives that describe how we sound:
+- [ ] Authoritative   [ ] Friendly   [ ] Playful   [ ] Technical   [ ] Aspirational
+- [ ] Witty   [ ] Calm   [ ] Direct   [ ] Warm   [ ] Bold
+- Other: _[fill in]_
+
+**Example phrases we'd say:**
+> _[2–3 sample sentences in our voice]_
+
+**Example phrases we'd never say:**
+> _[fill in]_
+
+### 7.6 Existing brand assets
+- [ ] Brand guidelines doc — link: _[fill in]_
+- [ ] Logo files (SVG / PNG)
+- [ ] Photography library
+- [ ] Existing website copy worth keeping
+
+---
+
+## 8. Site Structure (Information Architecture)
+
+### 8.1 Sitemap
+Tick the pages you want. Add custom ones at the bottom.
+
+- [ ] **Home**
+- [ ] **About** — story, team, values
+  - [ ] Team / Leadership sub-page
+  - [ ] Careers sub-page
+- [ ] **Services** / **Products** — overview
+  - [ ] Individual service / product pages (one per offering)
+- [ ] **Case Studies** / **Work** / **Portfolio**
+  - [ ] Individual case study pages
+- [ ] **Pricing**
+- [ ] **Blog** / **Resources** / **Insights**
+  - [ ] Article template
+  - [ ] Category pages
+- [ ] **FAQ**
+- [ ] **Contact**
+- [ ] **Book a demo** / **Get a quote** (landing page)
+- [ ] **Press / News**
+- [ ] **Partners**
+- [ ] **404 page**
+- [ ] **Thank-you pages** (post-form)
+- [ ] **Privacy Policy** _(required)_
+- [ ] **Terms of Service** _(required)_
+- [ ] **Cookie Policy** _(if EU/UK visitors)_
+- Custom: _[fill in]_
+
+### 8.2 Primary navigation
+List the top-nav items in order:
+1. _[fill in]_
+2. _[fill in]_
+3. _[fill in]_
+4. _[fill in]_
+5. **CTA button** — label: _[e.g. "Book a demo"]_
+
+### 8.3 Footer
+- [ ] Mini sitemap
+- [ ] Contact info (address, phone, email)
+- [ ] Social links: _[which platforms]_
+- [ ] Newsletter signup
+- [ ] Legal links (Privacy, Terms, Cookies)
+- [ ] Company registration number / VAT (if required)
+- [ ] Industry certifications / logos
+
+---
+
+## 9. Page-by-Page Content Brief
+
+### 9.1 Home
+- **Hero headline (max 10 words):** _[fill in]_
+- **Hero sub-headline (1–2 sentences):** _[fill in]_
+- **Primary CTA:** _[label + destination]_
+- **Secondary CTA:** _[label + destination]_
+- **Sections to include (in order):**
+  - [ ] Hero with visual
+  - [ ] Social proof bar (client logos / press)
+  - [ ] What we do (3–4 service highlights)
+  - [ ] How it works / process
+  - [ ] Why us / differentiators
+  - [ ] Featured case study or proof point
+  - [ ] Testimonials
+  - [ ] Stats / metrics
+  - [ ] Recent blog posts
+  - [ ] Final CTA block
+- **Key visuals needed:** _[fill in]_
+
+### 9.2 About
+- Origin story: _[link to §2.4 or expand here]_
+- Team intro: _[ ] full team grid   [ ] leadership only   [ ] no photos_
+- Values block: _[link to §2.2]_
+- Office / culture photos: _[ ] yes   [ ] no_
+- Press / awards row: _[ ] yes   [ ] no_
+
+### 9.3 Services / Products
+For each offering, one page with:
+- Hero with the offering name + one-liner
+- The problem it solves
+- How it works (steps or features)
+- What's included
+- Pricing or "request a quote"
+- FAQs specific to this offering
+- CTA
+
+### 9.4 Case Studies / Work
+- Number of case studies at launch: _[fill in]_
+- Template per case study:
+  - Client + industry
+  - Challenge (the problem)
+  - Approach (what we did)
+  - Outcome (metrics, quotes)
+  - Visuals: _[before/after, screenshots, photos]_
+
+### 9.5 Pricing _(if applicable)_
+- [ ] Show full pricing
+- [ ] Show tiers, hide exact numbers
+- [ ] "Contact us" only
+- Tiers: _[list each tier with price + what's included]_
+- Add-ons: _[fill in]_
+
+### 9.6 Blog / Resources
+- Launch with how many posts? _[fill in]_
+- Categories: _[fill in]_
+- Authors shown? _[ ] yes   [ ] no_
+- Comments enabled? _[ ] yes   [ ] no_
+- Newsletter signup on every post? _[ ] yes   [ ] no_
+
+### 9.7 Contact
+- [ ] Contact form (fields: _[name, email, company, message, ...]_)
+- [ ] Direct email
+- [ ] Phone number
+- [ ] Physical address + map
+- [ ] Office hours
+- [ ] Calendly / booking link
+- [ ] Live chat widget
+
+### 9.8 Other pages
+_[Add custom briefs as needed]_
+
+---
+
+## 10. Features & Functionality
+
+Tick everything the site needs:
+
+**Lead capture & forms**
+- [ ] Contact form
+- [ ] Demo request form
+- [ ] Quote / estimate form
+- [ ] Newsletter signup
+- [ ] Gated content (downloads behind email)
+- [ ] Multi-step / progressive forms
+
+**Content & engagement**
+- [ ] Blog with categories & tags
+- [ ] Search
+- [ ] Filtering on listings (case studies, blog)
+- [ ] Comments
+- [ ] Social share buttons
+- [ ] RSS feed
+
+**Booking & scheduling**
+- [ ] Calendly / Cal.com embed
+- [ ] Custom booking flow
+- [ ] Event RSVPs
+
+**Commerce / payments**
+- [ ] One-off product checkout
+- [ ] Subscription billing (Stripe)
+- [ ] Invoice / quote generation
+
+**Authentication / portal**
+- [ ] Client login area
+- [ ] Account dashboard
+- [ ] File / document sharing
+
+**Interactivity**
+- [ ] Animations / scroll effects
+- [ ] Video backgrounds
+- [ ] Interactive product tour
+- [ ] Calculator / configurator
+- [ ] Live chat (Intercom / Crisp / HubSpot)
+- [ ] Chatbot (AI / rules-based)
+
+**Localization**
+- [ ] Multi-language: _[which languages]_
+- [ ] Multi-currency
+- [ ] Region-aware content
+
+**Other:** _[fill in]_
+
+---
+
+## 11. Design Direction
+
+### 11.1 Mood
+Pick the words that fit. Strike through ones that don't.
+Minimalist · Bold · Elegant · Playful · Editorial · Corporate · Warm · Futuristic · Premium · Approachable · Technical · Human · Spacious · Dense · Quiet · Energetic
+
+**Top 3 for our brand:** _[fill in]_
+
+### 11.2 Layout preferences
+- **Density:** _[ ] Spacious / lots of whitespace   [ ] Balanced   [ ] Dense / information-rich_
+- **Width:** _[ ] Full-bleed / edge-to-edge   [ ] Contained (max ~1200–1400px)_
+- **Page rhythm:** _[ ] One idea per scroll-section   [ ] Multi-column / magazine-style_
+
+### 11.3 Motion & interactivity
+- [ ] No motion — fast and static
+- [ ] Subtle (fade-ins, hover states)
+- [ ] Moderate (scroll-triggered reveals, parallax)
+- [ ] Rich (custom animations, WebGL, video)
+
+### 11.4 Devices to prioritize
+- [ ] Mobile-first (most traffic on phones)
+- [ ] Desktop-first (B2B sales context)
+- [ ] Equal weight
+- **Browser support:** _[modern evergreen / IE11 / specify]_
+
+---
+
+## 12. Tech Stack
+
+### 12.1 Frontend framework
+- [ ] **Next.js (React)** — 💡 Recommended for marketing sites that need flexibility, blog, and excellent SEO
+- [ ] **Astro** — 💡 Recommended for content-heavy, mostly-static sites; fastest performance
+- [ ] **SvelteKit** — modern, lean, great DX
+- [ ] **Plain HTML/CSS/JS** — simplest, for very small sites
+- [ ] Other: _[fill in]_
+
+### 12.2 Styling
+- [ ] **Tailwind CSS** — 💡 Recommended, fastest to iterate
+- [ ] CSS Modules
+- [ ] Styled Components / Emotion
+- [ ] Vanilla CSS
+- [ ] Other: _[fill in]_
+
+### 12.3 CMS / Content management
+Where will marketing edit content?
+- [ ] **Sanity** — 💡 Recommended; flexible schemas, great editor UX
+- [ ] **Contentful** — enterprise-friendly, more expensive
+- [ ] **Strapi** — self-hosted, open source
+- [ ] **WordPress (headless)** — familiar editor, huge ecosystem
+- [ ] **Markdown in the repo** — for tech-savvy teams, no CMS overhead
+- [ ] **Notion as CMS** — easy for non-technical teams
+- [ ] No CMS — developers update content directly
+- [ ] Other: _[fill in]_
+
+### 12.4 Hosting & deployment
+- [ ] **Vercel** — 💡 Recommended for Next.js; preview URLs, zero config
+- [ ] **Netlify** — great for Astro / static sites
+- [ ] **Cloudflare Pages** — fast, generous free tier
+- [ ] AWS / GCP / Azure — if existing cloud commitments
+- [ ] Other: _[fill in]_
+
+### 12.5 Domain & DNS
+- **Existing domain:** _[fill in]_
+- **Registrar:** _[fill in]_
+- **DNS provider:** _[ ] Same as registrar   [ ] Cloudflare   [ ] Other_
+- **Email hosting:** _[Google Workspace / Microsoft 365 / other]_
+
+### 12.6 Forms backend
+- [ ] **HubSpot Forms** — if using HubSpot CRM
+- [ ] **Formspree / Basin** — simple email-based handling
+- [ ] **Custom API + database**
+- [ ] CMS-native (Sanity, etc.)
+
+### 12.7 Repository & CI
+- **Code host:** _[ ] GitHub   [ ] GitLab   [ ] Bitbucket_
+- **CI/CD:** _[ ] Vercel/Netlify built-in   [ ] GitHub Actions   [ ] Other_
+
+---
+
+## 13. Integrations
+
+Tick everything that needs to talk to the website.
+
+**Analytics & attribution**
+- [ ] Google Analytics 4
+- [ ] Plausible / Fathom (privacy-friendly) — 💡 Recommended if GDPR matters
+- [ ] PostHog (product analytics)
+- [ ] Hotjar / Microsoft Clarity (heatmaps & recordings)
+
+**Marketing & CRM**
+- [ ] HubSpot
+- [ ] Salesforce
+- [ ] Pipedrive
+- [ ] Mailchimp / ConvertKit / Beehiiv (newsletter)
+- [ ] Customer.io / Klaviyo
+
+**Communication**
+- [ ] Slack notifications on form submits
+- [ ] Intercom / Crisp / HelpScout (live chat / helpdesk)
+
+**Booking & payments**
+- [ ] Calendly / Cal.com
+- [ ] Stripe
+- [ ] PayPal
+
+**Other**
+- [ ] Algolia / Meilisearch (search)
+- [ ] Tag manager (GTM)
+- [ ] reCAPTCHA / Turnstile (form spam)
+- Custom API: _[fill in]_
+
+---
+
+## 14. SEO & Content Strategy
+
+### 14.1 Target keywords
+List 5–15 keywords / phrases you want to rank for.
+1. _[fill in]_
+2. _[fill in]_
+3. _[fill in]_
+
+### 14.2 Per-page meta
+We'll fill these per page during build, but flag any **must-have** titles or descriptions here.
+- _[fill in]_
+
+### 14.3 Structured data
+- [ ] Organization schema
+- [ ] LocalBusiness schema (if relevant)
+- [ ] Article schema (blog)
+- [ ] FAQ schema
+- [ ] Product / Service schema
+- [ ] BreadcrumbList
+
+### 14.4 Redirects / migration
+If replacing an existing site:
+- [ ] Old sitemap to preserve: _[link]_
+- [ ] 301 redirect map needed: _[ ] yes   [ ] no_
+- [ ] URL structure changing? _[fill in]_
+
+### 14.5 Content production
+- Who writes the copy? _[ ] We will   [ ] You / your team   [ ] External copywriter_
+- Who edits the blog post-launch? _[fill in]_
+- Cadence: _[posts per month]_
+
+---
+
+## 15. Accessibility, Compliance & Legal
+
+### 15.1 Accessibility
+- [ ] WCAG 2.1 **AA** target — 💡 Recommended baseline
+- [ ] WCAG 2.1 AAA (stricter, for public-sector / health)
+- [ ] No specific target
+
+### 15.2 Privacy & data
+- **Visitors from EU/UK?** _[ ] yes   [ ] no_  → if yes, GDPR applies
+- **Visitors from California?** _[ ] yes   [ ] no_  → if yes, CCPA applies
+- [ ] Cookie consent banner needed
+- [ ] Privacy policy already exists — link: _[fill in]_
+- [ ] Need privacy policy written
+- [ ] Terms of service already exists — link: _[fill in]_
+- [ ] Need ToS written
+- **Data controller / DPO contact:** _[fill in]_
+
+### 15.3 Industry-specific
+- [ ] Healthcare (HIPAA) — _[fill in]_
+- [ ] Finance / banking — _[fill in]_
+- [ ] Children's products (COPPA)
+- [ ] Other regulated: _[fill in]_
+
+---
+
+## 16. Performance & Quality Bar
+
+### 16.1 Performance targets
+- [ ] **Lighthouse score 90+** on mobile (performance, accessibility, SEO) — 💡 Recommended
+- [ ] **LCP < 2.5s**, **CLS < 0.1**, **INP < 200ms** (Core Web Vitals "good")
+- [ ] Page weight under _[e.g. 1 MB]_ on landing pages
+
+### 16.2 Browser support
+- Modern Chrome / Safari / Firefox / Edge (last 2 versions) — 💡 Recommended default
+- [ ] Need IE11 / older support: _[describe]_
+
+### 16.3 Quality assurance
+- [ ] Cross-browser testing
+- [ ] Mobile device testing (iOS Safari, Android Chrome)
+- [ ] Accessibility audit (manual + automated)
+- [ ] Performance audit (Lighthouse + WebPageTest)
+- [ ] SEO audit pre-launch
+
+---
+
+## 17. Timeline & Milestones
+
+| Milestone | Target date | Owner |
+|---|---|---|
+| Design document signed off | _[date]_ | _[name]_ |
+| Wireframes approved | _[date]_ | _[name]_ |
+| Visual designs approved | _[date]_ | _[name]_ |
+| Content delivered | _[date]_ | _[name]_ |
+| Development complete | _[date]_ | _[name]_ |
+| QA / UAT | _[date]_ | _[name]_ |
+| Soft launch / staging review | _[date]_ | _[name]_ |
+| **Public launch** | _[date]_ | _[name]_ |
+
+---
+
+## 18. Budget
+
+| Bucket | Estimate |
+|---|---|
+| Design | _[fill in]_ |
+| Development | _[fill in]_ |
+| Copywriting | _[fill in]_ |
+| Photography / illustration | _[fill in]_ |
+| CMS / hosting / SaaS (annual) | _[fill in]_ |
+| Contingency (10–15%) | _[fill in]_ |
+| **Total** | _[fill in]_ |
+
+---
+
+## 19. Post-Launch: Maintenance & Growth
+
+### 19.1 Ownership after launch
+- **Day-to-day content edits:** _[name / role]_
+- **Bug fixes & dev support:** _[fill in]_
+- **Hosting & DNS:** _[fill in]_
+
+### 19.2 Ongoing work
+- [ ] Monthly performance / analytics review
+- [ ] Quarterly content refresh
+- [ ] Annual design review
+- [ ] SEO / content marketing retainer
+- [ ] Paid acquisition (landing pages)
+
+### 19.3 Roadmap (post-launch features)
+Things we know we want but aren't launching with:
+1. _[fill in]_
+2. _[fill in]_
+3. _[fill in]_
+
+---
+
+## 20. Stakeholders & Approvals
+
+| Name | Role | Email | Sign-off needed on |
+|---|---|---|---|
+| _[fill in]_ | Project sponsor | _[fill in]_ | Final launch |
+| _[fill in]_ | Marketing lead | _[fill in]_ | Copy, design |
+| _[fill in]_ | Tech lead | _[fill in]_ | Stack, integrations |
+| _[fill in]_ | Legal / compliance | _[fill in]_ | Privacy, ToS |
+| _[fill in]_ | Design lead | _[fill in]_ | Visual direction |
+
+---
+
+## 21. Open Questions & Risks
+
+Track anything unresolved here so it doesn't get lost.
+
+- [ ] _[Question or risk]_ — owner: _[name]_ — due: _[date]_
+- [ ] _[fill in]_
+- [ ] _[fill in]_
+
+---
+
+## 22. Appendix: Asset Checklist
+
+Before development starts, gather these:
+- [ ] Logo (SVG + PNG, light + dark variants)
+- [ ] Brand guidelines (if any)
+- [ ] High-res photography (team, office, product)
+- [ ] Client logos (for social proof bar) — with permission to use
+- [ ] Testimonial quotes — with permission and attribution
+- [ ] Case study source material
+- [ ] Existing copy worth keeping
+- [ ] Press logos / awards / certifications
+- [ ] Video / motion assets
+- [ ] Founder / team bios + headshots
+- [ ] Social media handles & links
+- [ ] Office address, phone, support email
+
+---
+
+_End of document. Once every section above is filled in, this is everything needed to design, build, and launch the website._