# RisingCompute — Website Design Document (Final)

> **Status:** Complete. This is the build-ready spec for the RisingCompute marketing website. Every section has been finalised from the company brief; revisions tracked in §0.

---

## 0. Revision History

| Version | Date | Author | Notes |
|---|---|---|---|
| 0.1 | 18 May 2026 | Abhishek Verma | Initial fill-in of company sections |
| 1.0 | 19 May 2026 | Abhishek Verma | Final document — all sections completed, target launch revised |
| 1.1 | 19 May 2026 | Abhishek Verma | Added founders section (§2.6); updated About page brief (§9.2) and stakeholder table (§20) |

---

## 1. Project Snapshot

| Field | Answer |
|---|---|
| **Company name** | RisingCompute |
| **Legal entity name** | RisingCompute Pvt Ltd |
| **Primary domain** | risingcompute.in |
| **Working title for the project** | RisingCompute Website Design |
| **Target launch date** | 30 June 2026 (revised from 15 May 2026) |
| **Budget range** | Bootstrapped / built in-house — out-of-pocket cost target under ₹20,000 (domain, photography, third-party SaaS) |
| **Document owner** | Abhishek Verma — contact@risingcompute.in |
| **Last updated** | 19 May 2026 |

---

## 2. Company Overview

### 2.1 Who we are
- **What we do (one sentence):** RisingCompute designs parallel computer architectures and IP cores that accelerate AI, space, and robotics workloads at the hardware layer.
- **Tagline / one-liner:** Accelerating the compute.
- **Elevator pitch:** RisingCompute is a deep-tech semiconductor company building parallel computer architectures that accelerate AI workflows at the hardware level. Our IP cores power applications in AI, space, and robotics — including cybersecurity acceleration, AI inference, and space-qualified communication protocols. Born out of two years of satellite computation research at IIST, we are taking the same compute privilege researchers enjoy and packaging it into scalable, reusable hardware blocks. The long-term roadmap is custom AI ASICs for specific application classes.

### 2.2 Mission, vision, values
- **Mission:** Accelerate compute for AI, space, and robotics.
- **Vision:** Make computing better for the future — affordable, scalable, and accessible.
- **Core values:** Fast · Reliable · Robust.

### 2.3 Company facts
- **Founded:** 2026
- **Headquarters:** Surat, Gujarat, India
- **Other offices / coverage areas:** STIIC (Space Technology Incubation & Innovation Cell), IIST — Indian Institute of Space Science and Technology, Thiruvananthapuram
- **Team size:** 5
- **Industry / sector:** Semiconductors · AI hardware
- **Stage:** **[x] Pre-revenue**   [ ] Early revenue   [ ] Growth   [ ] Established

### 2.4 Our story
> RisingCompute began in 2026 inside the SSPACE lab at IIST, where our founding team spent two years building computation systems for satellites — IP that has since flown in space. Working at that level taught us something simple: the difference between what a research team can do with AI and what most engineers and companies can do comes down to the compute they have access to. We started RisingCompute to close that gap. By building parallel hardware architectures and re-usable IP cores, we make accelerated compute scalable and easy to integrate — so an aerospace OEM, a robotics startup, or a defense electronics lab can get research-grade performance without rebuilding the stack from scratch.

### 2.5 Key milestones / achievements
- 2 years of satellite-software research at SSPACE, IIST.
- IP cores flown on operational satellite missions.
- Independent IP cores for cybersecurity, AI inference, and communication protocols — currently in testing.
- Incubated at STIIC, IIST.

### 2.6 Founders
RisingCompute is founded by a three-person engineering team that has worked together inside the SSPACE lab at IIST. Each founder owns a clear technical domain, and together they cover the full stack from system architecture down to silicon.

| Founder | Role | Domain |
|---|---|---|
| **Ali Murabbi** | Co-founder · VLSI & Robotics Engineer | RTL / FPGA design, robotics control hardware, motion and sensor-fusion blocks. Leads the Communication Protocol IP and robotics-facing inference work. |
| **Bhavy Savani** | Co-founder · VLSI & AI Engineer | RTL / FPGA design, quantised neural-network accelerators, verification. Leads the AI Inference IP Core and the Cybersecurity IP Core. |
| **Abhishek Verma** | Co-founder · System Engineer & Project Manager | System architecture, integration, project delivery, GTM, and external relationships. Document owner; primary point of contact at contact@risingcompute.in. |

Short bios (used on the About page and press kit):

- **Ali Murabbi — Co-founder, VLSI & Robotics Engineer.** Hardware designer specialising in RTL and FPGA for robotics and motion systems. At SSPACE, IIST, contributed to onboard compute blocks for satellite payloads and now leads RisingCompute's communication-protocol and robotics IP work.
- **Bhavy Savani — Co-founder, VLSI & AI Engineer.** VLSI engineer focused on AI accelerator architectures and verification. At SSPACE, IIST, designed and verified compute IP that has flown in space; at RisingCompute, leads the AI Inference IP Core and the Cybersecurity IP Core.
- **Abhishek Verma — Co-founder, System Engineer & Project Manager.** Systems engineer and programme lead. Brings the IP, the engineering team, and the customer programme together — sets architecture, owns project delivery, and runs partner and customer conversations.

---

## 3. Target Audience

### 3.1 Primary audience
- **Who they are:** VLSI / FPGA design engineers, system architects, and R&D heads at organisations building flight, defense, robotics, or AI-edge hardware. Plus procurement leads at primes who licence IP cores rather than build in-house.
- **Where they're based:** Primary — India (Bengaluru, Hyderabad, Thiruvananthapuram, Ahmedabad, Pune). Expansion — APAC (Singapore, Japan), then US and EU.
- **Age range:** 26–55
- **Job titles / roles:** VLSI engineer, FPGA engineer, ASIC designer, system architect, CTO, head of R&D, hardware lead, payload engineer, principal investigator, head of procurement.
- **Industries:** Aerospace, defense electronics, space systems, robotics, AI compute / edge AI, semiconductors, automotive, telecom.

### 3.2 Audience personas

**Persona 1 — "ASIC Arjun"**
- Role / background: Senior VLSI engineer at a satellite-payload company. ~8 years experience. Verilog/SystemVerilog daily, comfortable with FPGAs, occasional ASIC tape-outs.
- Goals: Hit payload power and latency targets without re-inventing protocol blocks; reduce design schedule risk.
- Pain points: Western IP vendors are expensive, slow to support, and rarely qualified for space environments; reinventing in-house eats 6–12 months per project.
- What they need from our site: Datasheets, performance numbers, FPGA/ASIC support details, flight heritage evidence, an obvious "request evaluation" path.
- Triggers to convert: Verified flight heritage, downloadable datasheet, response within 24 hours to an evaluation request.

**Persona 2 — "Research Riya"**
- Role / background: R&D head at a robotics or edge-AI startup, ~10 years experience, ex-academia. Pushes vision and control loops to the edge.
- Goals: Run larger models on the same power budget; shorten inference latency.
- Pain points: GPU power draw is impossible at the edge; existing NPU IP is opaque, locked, expensive.
- What they need from our site: Clear architecture story, benchmarks vs. common baselines (Jetson, Coral, Hailo), licence model, partnership channel.
- Triggers to convert: Credible benchmark numbers, a technical blog post that respects her intelligence, a 30-min architect call.

**Persona 3 — "Procurement Deepak"**
- Role / background: Strategic procurement / programme manager at a defense electronics prime. Buys IP and outsources design.
- Goals: De-risk supply chain by sourcing Indian-origin IP for defense / DRDO programmes; meet "Make in India" content rules.
- Pain points: Few credible Indian semiconductor IP vendors; uncertainty around long-term support and security certification.
- What they need from our site: Company legitimacy (incubation, founders, address), security and compliance posture, a formal contact path.
- Triggers to convert: Credentialed founders, government incubation badge, a phone-able address and direct email.

### 3.3 What we want visitors to do
Priority order:
1. **[x] Contact sales / request evaluation** — start an IP licensing or pilot conversation.
2. **[x] Download a resource** — datasheets, architecture whitepapers, benchmark briefs (lead-gated).
3. **[x] Learn / build brand awareness** — read about the company, founders, IIST heritage.
4. **[x] Sign up for the newsletter** — quarterly technical update.
5. **[x] Apply for a job** — careers page open from launch.
6. **[x] Request a demo / consultation** — 30-minute architect call.
- [ ] Buy a product or service _(not applicable — long-cycle B2B sales, no online checkout)_

---

## 4. Goals, KPIs & Success Metrics

### 4.1 Business goals for this website
1. Generate 15–20 qualified IP-licensing or evaluation enquiries per quarter by Q4 2026.
2. Establish RisingCompute as the most credible India-origin semiconductor IP vendor for AI, space, and robotics.
3. Support fundraising and grant applications with a public, professional presence (founder bios, traction, press, technical depth).
4. Build an inbound talent funnel — receive 5+ relevant applications per open role per month.

### 4.2 Measurable KPIs

| KPI | Current baseline | 6-month target (Dec 2026) |
|---|---|---|
| Monthly unique visitors | 0 | 3,000 |
| Conversion rate (visit → lead) | 0% | 2.0% |
| Average session duration | 0 | 1 min 30 sec |
| Demo / contact form submissions / month | 0 | 15–20 |
| Datasheet downloads / month | 0 | 80 |
| Organic search traffic / month | 0 | 1,000 |
| Career applications / month | 0 | 10 |

### 4.3 What "success" looks like 12 months after launch
> By May 2027, risingcompute.in is the default search result for "India IP core for AI / space / robotics." It has driven 80+ qualified inbound conversations, supported a pre-seed raise with credible founder and traction pages, on-boarded the first three paying pilot customers, and built a 500-subscriber technical newsletter.

---

## 5. Competitor & Inspiration Landscape

### 5.1 Direct competitors

| Competitor | URL | What they do well | Where they fall short |
|---|---|---|---|
| Arm | arm.com | Dominant IP brand, deep documentation, huge ecosystem | Generic — no flight heritage, expensive for startups, opaque licensing |
| Synopsys DesignWare | synopsys.com | Breadth of IP, strong verification | Enterprise-only feel, no AI-specialist narrative |
| SiFive | sifive.com | Clean modern brand, strong RISC-V narrative, developer-friendly | US-centric, AI-edge story is recent |
| Hailo | hailo.ai | Sharp AI-accelerator positioning, benchmarks-forward | Focused on edge vision; closed architecture |
| VeriSilicon | verisilicon.com | Broad IP catalogue and ASIC services | Site feels dated; hard to navigate |
| Mythic / BrainChip | mythic.ai · brainchip.com | Differentiated architecture story | Narrow application focus |

### 5.2 Sites we love (and why)
- **linear.app** — confident dark theme, restrained motion, exceptional typography, copy that respects the reader.
- **stripe.com** — editorial layout, gradient mesh imagery, "products" architecture we should learn from.
- **groq.com** — closest peer in tone: hardware-AI company, technical without being a wall of PDFs.
- **sifive.com** — RISC-V IP peer with a developer-respecting site.
- **vercel.com** — fast, minimal, technical-but-warm voice.

### 5.3 Sites we want to look nothing like
- Generic semiconductor-incumbent sites that are 1000-link mega-menus, stock photos of handshakes, and PDFs from 2014.

### 5.4 Our differentiators
1. **Space-flight heritage from day one** — our IP has flown; few startups can say this.
2. **India-origin sovereign-stack IP** — meaningful for ISRO ecosystem, DRDO supply chains, and "Make in India" content rules.
3. **One vendor across cybersecurity, AI inference, and communication IP** — adjacent blocks that are usually sourced from three different vendors.
4. **Founder-led technical engagement** — every evaluation request lands with an engineer, not a sales rep.

---

## 6. Products & Services

### Offering 1 — AI Inference IP Core
- **What it is:** A parallel-compute IP core for running quantised neural networks on FPGA / ASIC — targeted at vision, sensor fusion, and on-orbit inference.
- **Who it's for:** Edge-AI product teams, robotics R&D, satellite payload engineers.
- **Key benefits:**
  - Higher throughput per watt than CPU/GPU at the edge.
  - Deterministic latency — important for control loops and real-time payloads.
  - Quantisation-aware data path (INT8 / INT4) without accuracy collapse.
  - Synthesises on standard FPGA tooling.
  - Same RTL portable from FPGA prototype to ASIC tape-out.
- **Features / what's included:** Parameterised RTL, testbench, reference compiler for ONNX subset, integration guide, FPGA reference design.
- **Pricing model:** **[x] Custom quote** _(per-project licence)_
- **Price points:** Disclosed under NDA after a qualification call.
- **Primary CTA:** "Request evaluation"
- **Supporting proof:** Flight-heritage record from satellite missions; benchmark brief vs. Jetson / Coral / Hailo.

### Offering 2 — Cybersecurity IP Core
- **What it is:** Hardware accelerator for symmetric / asymmetric cryptography and secure boot — drop-in block for SoC designs.
- **Who it's for:** Defense electronics, secure-element designers, comms equipment OEMs.
- **Key benefits:** Constant-time implementation, side-channel hardened, FIPS-aligned, low gate count.
- **Features / what's included:** RTL block, integration AXI/AHB wrappers, verification plan, test vectors, security white paper.
- **Pricing model:** **[x] Custom quote**
- **Price points:** Disclosed under NDA.
- **Primary CTA:** "Request evaluation"
- **Supporting proof:** Independent test reports, founder credentials.

### Offering 3 — Communication Protocol IP Cores
- **What it is:** Space- and avionics-grade communication protocol IP — SpaceWire, CAN, UART/SPI/I2C, and custom satellite payload buses.
- **Who it's for:** Satellite primes, payload integrators, avionics OEMs.
- **Key benefits:** Space-qualified, low gate-count, well-documented, flight-proven.
- **Features / what's included:** RTL block, verification IP, integration guide, optional support contract.
- **Pricing model:** **[x] Custom quote**
- **Price points:** Disclosed under NDA.
- **Primary CTA:** "Request evaluation"
- **Supporting proof:** Flight heritage on operational satellites.

### Offering 4 (Roadmap) — Custom AI ASIC Design Services
- **What it is:** Custom silicon design for application-specific AI workloads. Not part of the launch site as a sellable product; presented on the Technology / Roadmap page as forward direction.

---

## 7. Brand Identity

### 7.1 Logo
- **[x] We need a logo designed** — wordmark + symbol mark; symbol should reference parallelism / acceleration / orbit without being literal.

### 7.2 Color palette

| Role | Color | Hex | Notes |
|---|---|---|---|
| Primary | Deep Space Indigo | `#0B1437` | Dominant background; conveys depth, space, technical seriousness |
| Secondary | Slate Navy | `#1A2347` | Cards, secondary surfaces |
| Accent | Accelerate Cyan | `#00E5FF` | CTAs, links, highlights, data viz |
| Neutral dark | Graphite | `#0E1118` | Headings on light, primary text on light |
| Neutral light | Mist | `#F4F6FB` | Light-theme background, large surfaces |
| Mid neutral | Steel | `#8A93A6` | Secondary text, captions, dividers |
| Success | Signal Green | `#22C55E` | Form success, status pills |
| Warning | Amber | `#F59E0B` | Inline warnings |
| Error | Critical Red | `#EF4444` | Form errors |

Default theme: dark. A light theme is generated automatically (CSS variables) but is secondary.

### 7.3 Typography
- **Heading font:** Inter (700 / 600)
- **Body font:** Inter (400 / 500)
- **Monospace:** JetBrains Mono — used for code blocks, datasheet numbers, and small "spec" pills

Type scale (rem): 0.75 · 0.875 · 1.0 · 1.125 · 1.25 · 1.5 · 1.875 · 2.25 · 3.0 · 3.75 · 4.5. Line-height 1.5 for body, 1.15 for display.

### 7.4 Imagery & illustration style
- **[x] Custom illustration** — minimal, technical line art: chips, parallel data paths, orbital arcs. Two-tone (indigo + cyan).
- **[x] 3D renders** — clean studio renders of chip / wafer hero visuals.
- **[x] Photography** — small set of team photos (real, not staged) for the About page.
- **[x] Icon-led** — stroke-style icons (Lucide) sized 16/20/24 px.

### 7.5 Voice & tone
Top adjectives (5): **[x] Authoritative · [x] Technical · [x] Direct · [x] Bold · [x] Calm**

**Example phrases we'd say:**
> "Accelerating the compute."
> "Our IP has flown. Yours can too."
> "Built in India, qualified in orbit."

**Example phrases we'd never say:**
> "Synergy," "best-in-class," "leveraging cutting-edge solutions," "revolutionary game-changer."

### 7.6 Existing brand assets
- [ ] Brand guidelines doc — to be produced from this document.
- [ ] Logo files — to be designed.
- [ ] Photography library — initial team shoot scheduled.
- [ ] Existing website copy — none; greenfield.

---

## 8. Site Structure (Information Architecture)

### 8.1 Sitemap
- **[x] Home**
- **[x] About** — story, team, values
  - **[x] Team / Leadership** _(sub-section on About)_
  - **[x] Careers** _(linked from About and footer)_
- **[x] Products** — overview
  - **[x] AI Inference IP Core**
  - **[x] Cybersecurity IP Core**
  - **[x] Communication Protocol IP Cores**
- **[x] Technology** — architecture explainers, benchmarks, whitepapers
- **[x] Blog / Insights** — technical posts, company news
  - **[x] Article template**
  - **[x] Category pages** (AI · Space · Robotics · Engineering · Company)
- **[x] Press / News**
- **[x] Contact** — also serves as "Request evaluation"
- **[x] 404 page**
- **[x] Thank-you pages** (post-form)
- **[x] Privacy Policy**
- **[x] Terms of Service**
- **[x] Cookie Policy**
- [ ] Pricing _(out of scope — quote-based, no public pricing)_
- [ ] Partners _(out of scope at launch; revisit when partner programme is real)_
- [ ] FAQ _(folded into product pages)_
- [ ] Book a demo _(folded into the Contact / Request evaluation form)_

### 8.2 Primary navigation
1. Products
2. Technology
3. About
4. Careers
5. **CTA button** — "Talk to us"

### 8.3 Footer
- **[x] Mini sitemap** — Products · Technology · About · Careers · Blog · Contact
- **[x] Contact info** — Surat HQ address, STIIC/IIST address, contact@risingcompute.in
- **[x] Social links** — LinkedIn, X (Twitter), GitHub, YouTube _(YouTube placeholder until content exists)_
- **[x] Newsletter signup** — single email field
- **[x] Legal links** — Privacy · Terms · Cookies
- **[x] Company registration** — "RisingCompute Pvt Ltd · CIN to be added · GSTIN to be added"
- **[x] Incubation badge** — "Incubated at STIIC · IIST"

---

## 9. Page-by-Page Content Brief

### 9.1 Home
- **Hero headline:** Accelerating the compute.
- **Hero sub-headline:** Parallel hardware architectures and IP cores for AI, space, and robotics — designed in India, flown in orbit.
- **Primary CTA:** "Talk to us" → /contact
- **Secondary CTA:** "Read the architecture brief" → /technology
- **Sections (in order):**
  1. **[x]** Hero with 3D chip render + animated parallel data paths
  2. **[x]** Social proof bar — IIST · STIIC · "Flight-heritage IP" pill
  3. **[x]** What we do — three product highlights (AI · Cybersecurity · Comms)
  4. **[x]** Why us / differentiators — flight heritage, sovereign IP, one-vendor stack
  5. **[x]** How it works — Evaluate → Integrate → Tape-out
  6. **[x]** Featured proof point — "Our IP has flown" with mission strip
  7. **[x]** Recent blog posts (3)
  8. **[x]** Final CTA block — "Start an evaluation" → /contact
- **Key visuals needed:** Hero 3D chip render; animated SVG of parallel datapath; mission strip; engineer-at-workstation photo (Surat or IIST lab).

### 9.2 About
- **Origin story:** Reuse §2.4 with photography of IIST and team.
- **Founders section:** Three founder cards at the top of the team area — Ali Murabbi, Bhavy Savani, Abhishek Verma — each with portrait, role, domain, 80-word bio (see §2.6), and LinkedIn link.
- **Team intro:** **[x] Full team grid** — 5 photos (3 founders + 2 early engineers), names, role, one-line bio, LinkedIn link.
- **Values block:** §2.2 — Fast · Reliable · Robust as three icon cards.
- **Office / culture photos:** **[x] Yes** — Surat office and STIIC/IIST.
- **Press / awards row:** **[x] Yes** — placeholder slots until content exists.

### 9.3 Products / Services
Each product page follows the same template:
- Hero with the offering name + one-liner
- The problem it solves (3 sentences)
- How it works — block diagram + 4–6 features
- What's included — bulleted deliverables (RTL, testbench, integration guide, etc.)
- Indicative specs table (interface, throughput, gate count, target nodes / FPGAs)
- "Request evaluation" CTA + secondary "Download datasheet" (gated)
- 3-question FAQ specific to this product

### 9.4 Case Studies / Work
- **Number of case studies at launch:** 0 published case studies; instead, a "Flight heritage" strip on the home and About pages noting that IP authored by the founding team has flown on satellite missions. Full case studies to be added as customers grant permission.

### 9.5 Pricing
- **[x] "Contact us" only** — all IP is quote-based; pricing disclosed under NDA after a qualification call. No public pricing page.

### 9.6 Blog / Insights
- **Launch with:** 4 posts.
  1. "Why we started RisingCompute" — founder note
  2. "What flight heritage actually means for IP cores"
  3. "Designing AI inference cores for INT8 without accuracy loss"
  4. "An Indian sovereign IP stack — and why it matters now"
- **Categories:** AI · Space · Robotics · Engineering · Company
- **Authors shown:** **[x] Yes**
- **Comments enabled:** **[ ] No** — out of scope at launch
- **Newsletter signup on every post:** **[x] Yes**

### 9.7 Contact
- **[x] Contact form** — fields: Name, Work email, Company, Role, Country, Interest (dropdown: AI Inference IP · Cybersecurity IP · Communication IP · Custom ASIC · Careers · Press · Other), Message, How did you hear about us?
- **[x] Direct email** — contact@risingcompute.in
- **[x] Physical address + map** — Surat HQ + STIIC/IIST
- **[x] Office hours** — Mon–Fri, 09:30–18:30 IST
- [ ] Phone number _(not at launch; emails go to founder inbox)_
- [ ] Calendly / booking link _(post-launch — added once a sales rhythm exists)_
- [ ] Live chat widget _(not at launch)_

### 9.8 Other pages
- **Technology page:** Architecture overview, benchmarks summary, links to downloadable whitepapers (gated).
- **Careers page:** Mission, values, what it's like to work here, currently open roles (markdown-driven so non-engineers can edit), generic "no role but interested?" form.
- **Press page:** Logos / awards / media mentions strip; downloadable press kit (logo pack + boilerplate).
- **404:** Branded with a one-liner ("Lost in orbit. Let's get you back.") and links to top sections.
- **Thank-you pages:** Per form (contact, newsletter, datasheet) with next-step suggestions.

---

## 10. Features & Functionality

**Lead capture & forms**
- **[x]** Contact / "Request evaluation" form
- **[x]** Datasheet download (gated — email required)
- **[x]** Newsletter signup
- **[x]** Careers application form (with file upload for CV)
- [ ] Demo request form _(folded into contact form)_
- [ ] Multi-step / progressive forms _(simple single-step at launch)_

**Content & engagement**
- **[x]** Blog with categories & tags
- **[x]** Search (across blog + technology pages)
- **[x]** Filtering on blog by category
- **[x]** Social share buttons (X, LinkedIn, copy link)
- **[x]** RSS feed
- [ ] Comments _(not at launch)_

**Booking & scheduling**
- [ ] Calendly / Cal.com embed _(post-launch)_
- [ ] Custom booking flow _(out of scope)_
- [ ] Event RSVPs _(out of scope)_

**Commerce / payments** — _entirely out of scope_

**Authentication / portal**
- [ ] Client login area _(post-launch — when first paying customer onboards)_
- [ ] Document sharing portal _(post-launch)_

**Interactivity**
- **[x]** Subtle animations / scroll effects
- **[x]** Animated SVG datapath in hero
- [ ] Video backgrounds _(too heavy at launch)_
- [ ] Live chat / chatbot _(not at launch)_

**Localization**
- **[x]** English only at launch; codebase prepared for future Hindi + Japanese.

**Other**
- **[x]** Dark theme default with light-theme toggle
- **[x]** Code-block syntax highlighting for technical blog posts
- **[x]** OG image generation per post

---

## 11. Design Direction

### 11.1 Mood
Top 3: **Technical · Bold · Futuristic** (with a strong supporting layer of **Calm** and **Spacious**).

### 11.2 Layout preferences
- **Density:** **[x] Balanced** — spacious hero and product pages; denser technology and blog pages where engineers expect signal.
- **Width:** **[x] Contained (max ~1280px)** with full-bleed feature bands.
- **Page rhythm:** **[x] One idea per scroll-section** on marketing pages; magazine-style for blog index.

### 11.3 Motion & interactivity
- **[x] Subtle** (fade-ins, hover states) + one **moderate** scroll-triggered hero animation. No parallax, no auto-play video, no WebGL at launch — performance and accessibility come first.

### 11.4 Devices to prioritize
- **[x] Equal weight** mobile and desktop. Desktop is primary for B2B procurement reading; mobile must still render the home / product hero cleanly because LinkedIn traffic lands there.
- **Browser support:** Modern evergreen — latest 2 versions of Chrome, Safari, Firefox, Edge. No IE.

---

## 12. Tech Stack

### 12.1 Frontend framework
- **[x] Next.js 15 (App Router, React 19)** — the recommended choice; gives us per-route SSG/ISR, an excellent SEO story, image optimisation, and easy integration with MDX for the blog and datasheets.

### 12.2 Styling
- **[x] Tailwind CSS** with a small set of CSS variables for the colour palette so a light theme is a single token swap. Component primitives via `class-variance-authority` and `clsx`.

### 12.3 CMS / Content management
- **[x] Markdown / MDX in the repo** — fastest at this team size; product pages, blog, careers all editable in the repo. We will graduate to **Sanity** when the non-technical team is large enough to need an editor UI (revisit in 6 months).

### 12.4 Hosting & deployment
- **[x] Vercel** — Next.js native, preview URLs per pull request, edge caching, free tier sufficient at launch.

### 12.5 Domain & DNS
- **Existing domain:** risingcompute.in
- **Registrar:** GoDaddy _(to be confirmed)_
- **DNS provider:** **[x] Cloudflare** — moved from registrar to Cloudflare for free DNS, CDN, DDoS, and analytics.
- **Email hosting:** Google Workspace — contact@risingcompute.in + individual founder addresses.

### 12.6 Forms backend
- **[x] Next.js API route + Resend** for transactional email; submissions also posted to a Slack webhook for instant team visibility. Submissions stored in a Postgres table on Neon (free tier).
- Spam protection via **[x] Cloudflare Turnstile** (privacy-friendlier than reCAPTCHA).

### 12.7 Repository & CI
- **Code host:** **[x] GitHub** (organisation: `risingcompute`)
- **CI/CD:** **[x] Vercel built-in** for the site; **GitHub Actions** for type-check, lint, and Lighthouse CI on every PR.
- **Branching:** `main` is production; PR previews on every branch.

---

## 13. Integrations

**Analytics & attribution**
- **[x] Plausible** — privacy-friendly, GDPR-ready out of the box, no cookie banner needed for analytics.
- **[x] Microsoft Clarity** — free heatmaps & session recordings (with a clear privacy notice).
- [ ] Google Analytics 4 _(skipped — privacy posture and cookie banner overhead)_

**Marketing & CRM**
- **[x] Beehiiv** — newsletter (clean editor, generous free tier, good analytics).
- [ ] HubSpot / Salesforce / Pipedrive _(deferred — form submissions go to a Notion CRM until volume justifies a real tool)_

**Communication**
- **[x] Slack notifications on form submits** via webhook.
- [ ] Live chat / Intercom _(not at launch)_

**Booking & payments**
- [ ] Calendly / Cal.com _(post-launch)_
- [ ] Stripe / PayPal _(out of scope — quote-based sales)_

**Other**
- **[x] Cloudflare Turnstile** — form spam protection
- **[x] Open Graph / Twitter card** image generation via `@vercel/og`
- [ ] Algolia search _(skipped — local Pagefind index is sufficient)_
- [ ] Google Tag Manager _(skipped — no need with Plausible)_

---

## 14. SEO & Content Strategy

### 14.1 Target keywords
1. AI accelerator IP core
2. AI inference IP
3. FPGA IP cores India
4. Space-grade IP core
5. SpaceWire IP core
6. Cybersecurity IP core
7. Hardware AI acceleration India
8. RISC-V AI accelerator
9. Semiconductor startup India
10. Edge AI hardware India
11. Parallel computer architecture
12. Robotics inference IP
13. IIST startup
14. ISRO IP vendor
15. Make in India semiconductor IP

### 14.2 Per-page meta
Every page sets unique title (≤60 chars) and description (≤155 chars). Must-haves:
- **Home title:** "RisingCompute — Accelerating the compute"
- **Home description:** "Parallel hardware architectures and IP cores for AI, space, and robotics. Designed in India, flown in orbit."
- **About title:** "About RisingCompute — India's deep-tech IP company"
- **Products / AI:** "AI Inference IP Core — RisingCompute"
- **Products / Cybersecurity:** "Cybersecurity IP Core — RisingCompute"
- **Products / Comms:** "Communication Protocol IP — RisingCompute"

### 14.3 Structured data
- **[x]** Organization
- **[x]** LocalBusiness (Surat HQ)
- **[x]** Article (blog)
- **[x]** FAQ (product page FAQs)
- **[x]** Product (each IP core)
- **[x]** BreadcrumbList

### 14.4 Redirects / migration
- No existing site — greenfield. No 301 map required. `sitemap.xml` and `robots.txt` generated at build.

### 14.5 Content production
- **Who writes the copy?** Founder team writes v1 of every page; we will engage a freelance technical editor for polish.
- **Who edits the blog post-launch?** Founders and engineers; reviewed by Abhishek before publish.
- **Cadence:** 2 posts per month for the first 6 months, then 1 per week.

---

## 15. Accessibility, Compliance & Legal

### 15.1 Accessibility
- **[x] WCAG 2.1 AA** target — colour contrast verified for both themes; keyboard nav and visible focus on every interactive element; alt text on every image; semantic landmarks.

### 15.2 Privacy & data
- **Visitors from EU/UK?** **[x] Yes** — GDPR applies.
- **Visitors from California?** **[x] Yes** — CCPA applies.
- **[x] Cookie consent banner** — minimal banner because analytics is cookie-free; banner appears only if Microsoft Clarity is enabled (deferred-load with consent).
- **[x] Need privacy policy written** — drafted before launch (template + lawyer review).
- **[x] Need ToS written** — drafted before launch.
- **Data controller / DPO contact:** Abhishek Verma — privacy@risingcompute.in

### 15.3 Industry-specific
- [ ] Healthcare (HIPAA) — not applicable
- [ ] Finance / banking — not applicable
- [ ] Children's products (COPPA) — not applicable
- **Export-control note:** Some IP cores may be subject to dual-use export-control review. The site does not publish export-controlled information; gated downloads include an acknowledgement step.

---

## 16. Performance & Quality Bar

### 16.1 Performance targets
- **[x] Lighthouse 95+** on mobile across Performance, Accessibility, Best Practices, SEO.
- **[x] Core Web Vitals "good"** — LCP < 2.0 s, CLS < 0.05, INP < 150 ms.
- **[x] Landing-page weight under 500 KB** above the fold (incl. fonts and hero).

### 16.2 Browser support
- Modern Chrome, Safari, Firefox, Edge — last 2 versions. No IE.

### 16.3 Quality assurance
- **[x]** Cross-browser testing — BrowserStack covering top 5 device/browser combos.
- **[x]** Mobile device testing — iOS Safari (iPhone 13+), Android Chrome (Pixel 6+).
- **[x]** Accessibility audit — `axe-core` automated in CI + manual screen-reader sweep (NVDA + VoiceOver).
- **[x]** Performance audit — Lighthouse CI gate on every PR; WebPageTest before launch.
- **[x]** SEO audit pre-launch — Screaming Frog + manual structured-data validation.
- **[x]** Link check — `lychee` link checker in CI.

---

## 17. Timeline & Milestones

| Milestone | Target date | Owner |
|---|---|---|
| Design document signed off | 22 May 2026 | Abhishek Verma |
| Wireframes approved | 29 May 2026 | Abhishek Verma |
| Visual designs approved | 5 June 2026 | Abhishek Verma |
| Content (copy + photography) delivered | 12 June 2026 | Founding team |
| Development complete | 22 June 2026 | Engineering |
| QA / UAT | 23–26 June 2026 | Abhishek Verma |
| Soft launch / staging review | 28 June 2026 | Founding team |
| **Public launch** | **30 June 2026** | Abhishek Verma |

---

## 18. Budget

| Bucket | Estimate (INR) | Notes |
|---|---|---|
| Design | ₹0 | In-house (founding team) |
| Development | ₹0 | In-house (founding team) |
| Copywriting | ₹0 | Founders draft; editor on retainer if needed |
| Photography / illustration | ₹10,000 | One-day team shoot in Surat |
| Domain renewal | ₹1,500 / yr | risingcompute.in |
| Hosting (Vercel) | ₹0 | Free tier sufficient at launch |
| DNS / CDN (Cloudflare) | ₹0 | Free tier |
| Email (Google Workspace) | ₹2,500 / month | 5 seats |
| Newsletter (Beehiiv) | ₹0 | Free tier up to 2,500 subs |
| Analytics (Plausible) | ₹750 / month | Cheapest tier |
| Database (Neon) | ₹0 | Free tier sufficient at launch |
| Email sender (Resend) | ₹0 | Free tier sufficient |
| Legal review (Privacy / ToS) | ₹15,000 | One-off, local counsel |
| Contingency | ₹5,000 | — |
| **Total one-off** | **~₹31,500** | |
| **Total monthly recurring** | **~₹3,250** | (Workspace + analytics) |

---

## 19. Post-Launch: Maintenance & Growth

### 19.1 Ownership after launch
- **Day-to-day content edits:** Abhishek Verma (founder) — markdown PRs.
- **Bug fixes & dev support:** Engineering team (rotation).
- **Hosting & DNS:** Abhishek Verma.
- **SEO & analytics review:** Monthly, Abhishek Verma.

### 19.2 Ongoing work
- **[x] Monthly performance / analytics review** — first Monday of each month.
- **[x] Quarterly content refresh** — product pages, team grid, press.
- **[x] Annual design review** — May each year.
- **[x] SEO / content marketing** — in-house at launch; revisit retainer once posts hit 50.
- [ ] Paid acquisition — not at launch; reconsider post-fundraise.

### 19.3 Roadmap (post-launch features)
1. Customer / partner login portal for licensees (datasheet repository, ticketing).
2. Interactive datapath / benchmark visualiser on the Technology page.
3. Sanity CMS migration once non-technical editors join.
4. Hindi + Japanese localisation.
5. Calendly integration once the founder calendar saturates.
6. Customer case-study collection programme (with permission).
7. Public talks / events calendar.

---

## 20. Stakeholders & Approvals

| Name | Role | Email | Sign-off needed on |
|---|---|---|---|
| Abhishek Verma | Co-founder · System Engineer & Project Manager · Project sponsor | contact@risingcompute.in | Final launch, copy, system architecture, integrations, privacy / legal |
| Bhavy Savani | Co-founder · VLSI & AI Engineer | _(to be added)_ | AI Inference IP page, Cybersecurity IP page, technical accuracy of benchmarks |
| Ali Murabbi | Co-founder · VLSI & Robotics Engineer | _(to be added)_ | Communication IP page, robotics positioning, RTL specs |
| External counsel _(name TBC)_ | Legal / compliance | _(to be added)_ | Privacy Policy, ToS, export-control language |
| External designer _(name TBC)_ | Brand / Visual | _(to be added)_ | Logo, visual identity |

---

## 21. Open Questions & Risks

- **[ ] Logo & brand identity not yet designed** — risk to launch date. Owner: Abhishek Verma. Due: 29 May 2026.
- **[ ] Founder bios + team photos not yet collected** — blocks About page content. Owner: Abhishek Verma. Due: 12 June 2026.
- **[ ] Datasheets need a "public" version (no controlled material)** — blocks gated download flow. Owner: Engineering. Due: 19 June 2026.
- **[ ] Export-control language sign-off** — needs counsel review before gated downloads go live. Owner: External counsel. Due: 22 June 2026.
- **[ ] Benchmarks for AI Inference IP page** — need at least one published comparison vs. a public baseline. Owner: Engineering. Due: 19 June 2026.
- **[ ] Press kit (logo pack + boilerplate)** — needed for Press page. Owner: Abhishek Verma. Due: 26 June 2026.

---

## 22. Appendix: Asset Checklist

Before development starts, gather these:
- [ ] Logo (SVG + PNG, light + dark variants) — to be designed
- [ ] Brand guidelines doc — to be produced from this document
- [ ] High-res photography — team (5 portraits + group), Surat office, IIST lab — one-day shoot
- [ ] Mission strip imagery — satellite or launch photo we have rights to use
- [ ] Block diagrams — one per IP core (AI Inference, Cybersecurity, Comms)
- [ ] Founder bios — 80-word version of each, with LinkedIn link
- [ ] Press kit ZIP — logo pack, one-page company fact-sheet, founder photos
- [ ] Social media handles — LinkedIn, X, GitHub, YouTube (placeholder)
- [ ] Office address card — Surat HQ + STIIC/IIST
- [ ] Legal entity details — CIN, GSTIN once issued
- [ ] Privacy Policy + Terms of Service — drafted and reviewed by counsel
- [ ] Cookie Policy — drafted (short — analytics is cookie-free, Clarity is consent-gated)

---

_End of document. This is the final, build-ready specification for risingcompute.in. Any change after sign-off is logged in §0._
